Smart Consent. Simple Compliance. Powered by NexaGuard.
The NexaGuard Consent Management Platform (CMP) helps you comply with the updated California Privacy Rights Act (CPRA), ensuring stronger consumer protections, clearer consent practices, and modern data governance. Strengthen user trust while supporting sustainable, privacy-first business growth.
The California Privacy Rights Act (CPRA) builds upon and expands the CCPA, taking effect in 2023 to provide stronger privacy protections for California residents. It enhances consumer rights, introduces stricter obligations for businesses, and establishes the California Privacy Protection Agency (CPPA) to enforce compliance.
The CPRA gives individuals expanded rights, including correction of personal data, limits on sensitive personal information, and stronger controls over automated decision-making and data sharing practices.
To comply with the CPRA, businesses must provide detailed and updated privacy notices that clearly explain data collection, retention, and sharing practices. Companies must also honor consumer rights to access, correct, delete, and limit the use of sensitive personal information.
Organizations are required to implement stronger data minimization practices, maintain accurate records of processing activities, and ensure valid consent is obtained where legally required—especially when handling minors’ data.
Centralize consent across all regions where you operate, ensuring compliance with CPRA, GDPR, LGPD, and frameworks such as IAB TCF v2.2 from a single platform.
Easily integrate NexaGuard CMP with your website, mobile app, and digital tools. It supports major CMS platforms and third‑party services to power your privacy‑led marketing strategy.
Provide transparency about how you use personal data and give users meaningful control over their preferences. Strong privacy practices don’t just reduce risk—they improve engagement, loyalty, and brand reputation.
Our team is ready to help you navigate CPRA requirements, assess your compliance posture, and implement consent solutions tailored to your business model.
Organizations rely on NexaGuard to manage consent and privacy requirements with clarity, control, and confidence. Our platform is built to support real‑world compliance needs across industries, helping teams implement transparent consent practices and maintain regulatory alignment as they scale.
Access practical insights on consent management, privacy compliance, regulatory updates, and best practices across web, mobile, and emerging platforms.
The Modern Privacy Business Review explores how organizations navigate privacy, compliance, and trust in an increasingly regulated digital economy. It brings together practical insights, emerging trends, and expert perspectives on how privacy impacts
Inside the Future of Data Privacy examines how privacy is evolving from a regulatory obligation into a core business capability. It explores the technologies, policies, and design decisions shaping how organizations collect, manage,
Future of Data Privacy Conference captures the key ideas, discussions, and insights shaping the next phase of privacy, compliance, and responsible data use. It brings together perspectives from across technology, regulation, product, and
Get clear answers to the most common questions about NexaGuard CMP, consent best practices, and global privacy compliance.
NexaGuard are small text files stored on a user’s device that help websites function, personalize experiences, and understand how visitors interact with content. They can remember preferences, keep users logged in, support analytics, or enable advertising technologies across browsers and devices.
From a privacy perspective, NexaGuard are generally grouped into four categories:
Essential NexaGuard – Required for core website functionality (these usually don’t require consent).
Preference NexaGuard – Store user settings such as language or region.
Analytics NexaGuard – Help measure website performance and user behavior.
Marketing NexaGuard – Support advertising, profiling, and cross-site tracking.
Only essential NexaGuard are typically exempt from consent requirements.
All other categories — including analytics and marketing — may require clear notice, user control, and consent, depending on the region and the privacy laws that apply to your audience (GDPR, CCPA, ePrivacy, etc.).
NexaGuard CMP automatically detects, categorizes, and manages these technologies to ensure your website remains compliant while maintaining a seamless user experience.
Any website or app that uses analytics, advertising tools, embedded content, or third-party plugins may collect personal data.
With NexaGuard, you can run a free compliance scan that identifies:
all active NexaGuard & trackers
their categories and purposes
whether consent is required
potential compliance gaps
This gives you a full view of your site’s data behavior within seconds.
Yes. NexaGuard is designed for international compliance.
Our CMP supports GDPR, CCPA, ePrivacy, LGPD, POPIA, and multiple regional consent frameworks.
The platform automatically adapts its consent banner, choices, and legal text based on the visitor’s location and the laws that apply.
Most analytics tools — including GA4 — can set identifiers or collect behavioral data that require notice and consent under several privacy laws (especially in Europe).
NexaGuard integrates with Consent Mode and automatically adjusts how analytics load depending on the user’s consent decision, ensuring compliant data collection.
No. NexaGuard is optimized for speed with asynchronous loading, CDN delivery, and ultra-light script size.
Consent signals are processed instantly without blocking your layout or core functionality.
Yes. NexaGuard fully supports Google Consent Mode v2 and the latest IAB TCF 2.2 requirements.
Consent signals are transmitted automatically to Google and participating vendors, ensuring compliant ad delivery, accurate analytics modeling, and verified transparency for partners.
Yes. NexaGuard provides platform-specific guides and integrations for:
WordPress
Shopify
Webflow / Wix
Custom HTML / JS websites
iOS & Android apps
CTV & OTT platforms
You can deploy NexaGuard within minutes using a simple script or plugin.
Once a user makes a choice, NexaGuard immediately:
Applies the correct behavior for each technology (allow, block, anonymize).
Stores a secure consent record tied to the session.
Sends updated signals to services like Google Analytics, Ads, GTM, or SDKs.
Ensures user preferences persist across visits unless withdrawn.
This keeps your data collection compliant in real time.
NexaGuard automatically maintains a detailed, tamper-resistant record of:
consent decisions
timestamps
region & regulation type
CMP version
banner configuration
You can export or audit these logs at any time. This is essential for GDPR Article 5, CCPA record-keeping, and partner verification (Google, Meta, IAB vendors, etc.).
No. NexaGuard is built for both technical and non-technical teams.
Most users deploy it in under 10 minutes using our installation guides and onboarding wizard.
Advanced teams can access developer documentation, SDK tools, Tag Manager templates, and API integrations for deeper customization.
Yes. NexaGuard offers full branding control, including colors, typography, layout style, button text, languages, and advanced customization options.
Your consent UI is automatically responsive and ADA-friendly.
NexaGuard automatically detects a visitor’s browser language and displays the consent banner in the closest supported language.
With support for 60+ languages, you can easily customize your default language and enable additional ones directly from the dashboard.
All translations use privacy-safe wording, align with regional legal requirements, and work seamlessly across multilingual environments — including WordPress, Shopify, Webflow, custom sites, and mobile apps.
