Smart Consent. Simple Compliance. Powered by NexaGuard.
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Smart Consent. Simple Compliance. Powered by NexaGuard.
Seamlessly enable privacy compliance on your website with Nexaguard for Wix consent management platform (CMP).
Increase your Google Ads conversions and overall site performance by moving to Server-Side Tagging.
Deliver consent-aware events to Meta Conversions API (CAPI) via sGTM to curb signal loss, including on iOS, and strengthen attribution.
Send conversion data from your server to the LinkedIn Conversion API to improve lead tracking and campaign performance.
Stream events to the TikTok Events API from sGTM for steadier attribution and faster optimization.
Send cleaner, de-duplicated event data from sGTM to Google Floodlight (Counter and Sales) for more reliable, privacy-compliant path-to-conversion measurement.
Capture affiliate conversions server-side and forward to Awin with durable, consent-aware identifiers to protect payout accuracy.
Forward conversions via sGTM to improve UET signal quality and modeled performance across Microsoft Advertising.
Stream events to the TikTok Events API from sGTM for steadier attribution and faster optimization.
Use server-side Google Tag Manager to send consent-aware events to Pinterest Conversions API for higher-quality signals and more precise targeting.
Augment your Reddit pixel by also sending data to the Reddit Events API (CAPI) using a server-side container.
Meet Google’s latest requirements, safeguard your campaigns, and retain access to personalization, remarketing, and analytics functions in the EU/EEA, including Switzerland.
To learn more about setting up Google Consent Mode with Nexaguard for Wix, check out the documentation.
Organizations rely on NexaGuard to manage consent and privacy requirements with clarity, control, and confidence. Our platform is built to support real‑world compliance needs across industries, helping teams implement transparent consent practices and maintain regulatory alignment as they scale.
NexaGuard Server-Side Tagging helps future-proof your marketing measurement strategy by improving data quality, and reducing dependence on third party cookies, trackers, and data.
Instantly assess consent setup, tracking behavior, and regulatory readiness across web and mobile platforms.
14-Day Free Trial available for all plans. No credit card required.
Simplify your privacy compliance with essential tools.
Easily manage privacy compliance while growing your online presence.
Robust consent management solutions designed for small teams.
Simplify your privacy compliance with essential tools.
Curious how NexaGuard Server-Side Tagging fits your stack or use case? Talk directly with the people who built it — no fluff, just answers.
Get clear answers to the most common questions about NexaGuard CMP, consent best practices, and global privacy compliance.
NexaGuard are small text files stored on a user’s device that help websites function, personalize experiences, and understand how visitors interact with content. They can remember preferences, keep users logged in, support analytics, or enable advertising technologies across browsers and devices.
From a privacy perspective, NexaGuard are generally grouped into four categories:
Essential NexaGuard – Required for core website functionality (these usually don’t require consent).
Preference NexaGuard – Store user settings such as language or region.
Analytics NexaGuard – Help measure website performance and user behavior.
Marketing NexaGuard – Support advertising, profiling, and cross-site tracking.
Only essential NexaGuard are typically exempt from consent requirements.
All other categories — including analytics and marketing — may require clear notice, user control, and consent, depending on the region and the privacy laws that apply to your audience (GDPR, CCPA, ePrivacy, etc.).
NexaGuard CMP automatically detects, categorizes, and manages these technologies to ensure your website remains compliant while maintaining a seamless user experience.
Any website or app that uses analytics, advertising tools, embedded content, or third-party plugins may collect personal data.
With NexaGuard, you can run a free compliance scan that identifies:
all active NexaGuard & trackers
their categories and purposes
whether consent is required
potential compliance gaps
This gives you a full view of your site’s data behavior within seconds.
Yes. NexaGuard is designed for international compliance.
Our CMP supports GDPR, CCPA, ePrivacy, LGPD, POPIA, and multiple regional consent frameworks.
The platform automatically adapts its consent banner, choices, and legal text based on the visitor’s location and the laws that apply.
Most analytics tools — including GA4 — can set identifiers or collect behavioral data that require notice and consent under several privacy laws (especially in Europe).
NexaGuard integrates with Consent Mode and automatically adjusts how analytics load depending on the user’s consent decision, ensuring compliant data collection.
No. NexaGuard is optimized for speed with asynchronous loading, CDN delivery, and ultra-light script size.
Consent signals are processed instantly without blocking your layout or core functionality.
Yes. NexaGuard fully supports Google Consent Mode v2 and the latest IAB TCF 2.2 requirements.
Consent signals are transmitted automatically to Google and participating vendors, ensuring compliant ad delivery, accurate analytics modeling, and verified transparency for partners.
Yes. NexaGuard provides platform-specific guides and integrations for:
WordPress
Shopify
Webflow / Wix
Custom HTML / JS websites
iOS & Android apps
CTV & OTT platforms
You can deploy NexaGuard within minutes using a simple script or plugin.
Once a user makes a choice, NexaGuard immediately:
Applies the correct behavior for each technology (allow, block, anonymize).
Stores a secure consent record tied to the session.
Sends updated signals to services like Google Analytics, Ads, GTM, or SDKs.
Ensures user preferences persist across visits unless withdrawn.
This keeps your data collection compliant in real time.
NexaGuard automatically maintains a detailed, tamper-resistant record of:
consent decisions
timestamps
region & regulation type
CMP version
banner configuration
You can export or audit these logs at any time. This is essential for GDPR Article 5, CCPA record-keeping, and partner verification (Google, Meta, IAB vendors, etc.).
No. NexaGuard is built for both technical and non-technical teams.
Most users deploy it in under 10 minutes using our installation guides and onboarding wizard.
Advanced teams can access developer documentation, SDK tools, Tag Manager templates, and API integrations for deeper customization.
Yes. NexaGuard offers full branding control, including colors, typography, layout style, button text, languages, and advanced customization options.
Your consent UI is automatically responsive and ADA-friendly.
NexaGuard automatically detects a visitor’s browser language and displays the consent banner in the closest supported language.
With support for 60+ languages, you can easily customize your default language and enable additional ones directly from the dashboard.
All translations use privacy-safe wording, align with regional legal requirements, and work seamlessly across multilingual environments — including WordPress, Shopify, Webflow, custom sites, and mobile apps.
A reduction in third-party tracking scripts leads to faster page load speeds. This can in turn result in reduced bounce rates and increased opt-in (consent) rates, which impact your overall data volume and quality. This helps mitigate the data loss some marketers experience when they first deploy a cookie banner or consent management platform.
Google’s Core Web Vitals metric uses various speed-focused metrics as ranking signals. Third-party tracking scripts in the browser have a negative impact on page performance. By moving your tracking infrastructure server-side, you can see page performance gains, leading to increased organic search volume, and ultimately, more conversions.
