Smart Consent. Simple Compliance. Powered by NexaGuard.
The Texas Data Privacy and Security Act (TDPSA) is a comprehensive state privacy law that grants Texas residents new rights over their personal data and establishes clear obligations for businesses, with enforcement beginning in 2024.
The Texas Data Privacy and Security Act (TDPSA) is a significant U.S. state privacy law that took effect on July 1, 2024. It provides residents of Texas with rights to control their personal information and imposes data protection duties on covered businesses.
The TDPSA grants consumers rights including access, correction, deletion, and portability of their personal data. It also provides the right to opt out of the processing of personal data for targeted advertising, the sale of data, or certain types of automated profiling. Unlike some other state laws, the TDPSA includes specific requirements for data protection assessments for high-risk processing activities.
Compliance with the TDPSA requires businesses to provide a clear privacy notice, establish secure methods for consumers to exercise their rights, and process opt-out requests via a universal opt-out mechanism. Covered entities must also conduct data protection assessments for activities involving sensitive data or presenting a heightened risk of harm to consumers.
Efficiently manage TDPSA obligations like universal opt-out signals, consumer requests, and required disclosures from a single dashboard, while maintaining compliance with other state laws.
Leverage built-in tools and workflows to help document and manage the Data Protection Assessments (DPAs) mandated by the TDPSA for higher-risk data processing activities.
The TDPSA's rules are evolving. NexaGuard’s platform is continuously updated to reflect new attorney general guidance, rulemaking, and enforcement interpretations, keeping your program aligned.
Our team is well-versed in the specifics of the Texas TDPSA and can help you navigate its unique requirements, from universal opt-out to assessment mandates.
Organizations rely on NexaGuard to manage consent and privacy requirements with clarity, control, and confidence. Our platform is built to support real‑world compliance needs across industries, helping teams implement transparent consent practices and maintain regulatory alignment as they scale.
Access practical insights on consent management, privacy compliance, regulatory updates, and best practices across web, mobile, and emerging platforms.
The Modern Privacy Business Review explores how organizations navigate privacy, compliance, and trust in an increasingly regulated digital economy. It brings together practical insights, emerging trends, and expert perspectives on how privacy impacts
Inside the Future of Data Privacy examines how privacy is evolving from a regulatory obligation into a core business capability. It explores the technologies, policies, and design decisions shaping how organizations collect, manage,
Future of Data Privacy Conference captures the key ideas, discussions, and insights shaping the next phase of privacy, compliance, and responsible data use. It brings together perspectives from across technology, regulation, product, and
Get clear answers to the most common questions about NexaGuard CMP, consent best practices, and global privacy compliance.
NexaGuard are small text files stored on a user’s device that help websites function, personalize experiences, and understand how visitors interact with content. They can remember preferences, keep users logged in, support analytics, or enable advertising technologies across browsers and devices.
From a privacy perspective, NexaGuard are generally grouped into four categories:
Essential NexaGuard – Required for core website functionality (these usually don’t require consent).
Preference NexaGuard – Store user settings such as language or region.
Analytics NexaGuard – Help measure website performance and user behavior.
Marketing NexaGuard – Support advertising, profiling, and cross-site tracking.
Only essential NexaGuard are typically exempt from consent requirements.
All other categories — including analytics and marketing — may require clear notice, user control, and consent, depending on the region and the privacy laws that apply to your audience (GDPR, CCPA, ePrivacy, etc.).
NexaGuard CMP automatically detects, categorizes, and manages these technologies to ensure your website remains compliant while maintaining a seamless user experience.
Any website or app that uses analytics, advertising tools, embedded content, or third-party plugins may collect personal data.
With NexaGuard, you can run a free compliance scan that identifies:
all active NexaGuard & trackers
their categories and purposes
whether consent is required
potential compliance gaps
This gives you a full view of your site’s data behavior within seconds.
Yes. NexaGuard is designed for international compliance.
Our CMP supports GDPR, CCPA, ePrivacy, LGPD, POPIA, and multiple regional consent frameworks.
The platform automatically adapts its consent banner, choices, and legal text based on the visitor’s location and the laws that apply.
Most analytics tools — including GA4 — can set identifiers or collect behavioral data that require notice and consent under several privacy laws (especially in Europe).
NexaGuard integrates with Consent Mode and automatically adjusts how analytics load depending on the user’s consent decision, ensuring compliant data collection.
No. NexaGuard is optimized for speed with asynchronous loading, CDN delivery, and ultra-light script size.
Consent signals are processed instantly without blocking your layout or core functionality.
Yes. NexaGuard fully supports Google Consent Mode v2 and the latest IAB TCF 2.2 requirements.
Consent signals are transmitted automatically to Google and participating vendors, ensuring compliant ad delivery, accurate analytics modeling, and verified transparency for partners.
Yes. NexaGuard provides platform-specific guides and integrations for:
WordPress
Shopify
Webflow / Wix
Custom HTML / JS websites
iOS & Android apps
CTV & OTT platforms
You can deploy NexaGuard within minutes using a simple script or plugin.
Once a user makes a choice, NexaGuard immediately:
Applies the correct behavior for each technology (allow, block, anonymize).
Stores a secure consent record tied to the session.
Sends updated signals to services like Google Analytics, Ads, GTM, or SDKs.
Ensures user preferences persist across visits unless withdrawn.
This keeps your data collection compliant in real time.
NexaGuard automatically maintains a detailed, tamper-resistant record of:
consent decisions
timestamps
region & regulation type
CMP version
banner configuration
You can export or audit these logs at any time. This is essential for GDPR Article 5, CCPA record-keeping, and partner verification (Google, Meta, IAB vendors, etc.).
No. NexaGuard is built for both technical and non-technical teams.
Most users deploy it in under 10 minutes using our installation guides and onboarding wizard.
Advanced teams can access developer documentation, SDK tools, Tag Manager templates, and API integrations for deeper customization.
Yes. NexaGuard offers full branding control, including colors, typography, layout style, button text, languages, and advanced customization options.
Your consent UI is automatically responsive and ADA-friendly.
NexaGuard automatically detects a visitor’s browser language and displays the consent banner in the closest supported language.
With support for 60+ languages, you can easily customize your default language and enable additional ones directly from the dashboard.
All translations use privacy-safe wording, align with regional legal requirements, and work seamlessly across multilingual environments — including WordPress, Shopify, Webflow, custom sites, and mobile apps.
