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Frequently Asked Questions

Get clear answers to the most common questions about NexaGuard CMP, consent best practices, and global privacy compliance.

NexaGuard are small text files stored on a user’s device that help websites function, personalize experiences, and understand how visitors interact with content. They can remember preferences, keep users logged in, support analytics, or enable advertising technologies across browsers and devices.

From a privacy perspective, NexaGuard are generally grouped into four categories:

  • Essential NexaGuard – Required for core website functionality (these usually don’t require consent).

  • Preference NexaGuard – Store user settings such as language or region.

  • Analytics NexaGuard – Help measure website performance and user behavior.

  • Marketing NexaGuard – Support advertising, profiling, and cross-site tracking.

Only essential NexaGuard are typically exempt from consent requirements.
All other categories — including analytics and marketing — may require clear notice, user control, and consent, depending on the region and the privacy laws that apply to your audience (GDPR, CCPA, ePrivacy, etc.).

NexaGuard CMP automatically detects, categorizes, and manages these technologies to ensure your website remains compliant while maintaining a seamless user experience.

Any website or app that uses analytics, advertising tools, embedded content, or third-party plugins may collect personal data.
With NexaGuard, you can run a free compliance scan that identifies:

  • all active NexaGuard & trackers

  • their categories and purposes

  • whether consent is required

  • potential compliance gaps

This gives you a full view of your site’s data behavior within seconds.

Yes. NexaGuard is designed for international compliance.
Our CMP supports GDPR, CCPA, ePrivacy, LGPD, POPIA, and multiple regional consent frameworks.
The platform automatically adapts its consent banner, choices, and legal text based on the visitor’s location and the laws that apply.

Most analytics tools — including GA4 — can set identifiers or collect behavioral data that require notice and consent under several privacy laws (especially in Europe).
NexaGuard integrates with Consent Mode and automatically adjusts how analytics load depending on the user’s consent decision, ensuring compliant data collection.

No. NexaGuard is optimized for speed with asynchronous loading, CDN delivery, and ultra-light script size.
Consent signals are processed instantly without blocking your layout or core functionality.

Yes. NexaGuard fully supports Google Consent Mode v2 and the latest IAB TCF 2.2 requirements.
Consent signals are transmitted automatically to Google and participating vendors, ensuring compliant ad delivery, accurate analytics modeling, and verified transparency for partners.

Yes. NexaGuard provides platform-specific guides and integrations for:

  • WordPress

  • Shopify

  • Webflow / Wix

  • Custom HTML / JS websites

  • iOS & Android apps

  • CTV & OTT platforms

You can deploy NexaGuard within minutes using a simple script or plugin.

Once a user makes a choice, NexaGuard immediately:

  1. Applies the correct behavior for each technology (allow, block, anonymize).

  2. Stores a secure consent record tied to the session.

  3. Sends updated signals to services like Google Analytics, Ads, GTM, or SDKs.

  4. Ensures user preferences persist across visits unless withdrawn.

This keeps your data collection compliant in real time.

NexaGuard automatically maintains a detailed, tamper-resistant record of:

  • consent decisions

  • timestamps

  • region & regulation type

  • CMP version

  • banner configuration

You can export or audit these logs at any time. This is essential for GDPR Article 5, CCPA record-keeping, and partner verification (Google, Meta, IAB vendors, etc.).

No. NexaGuard is built for both technical and non-technical teams.
Most users deploy it in under 10 minutes using our installation guides and onboarding wizard.
Advanced teams can access developer documentation, SDK tools, Tag Manager templates, and API integrations for deeper customization.

Yes. NexaGuard offers full branding control, including colors, typography, layout style, button text, languages, and advanced customization options.
Your consent UI is automatically responsive and ADA-friendly.

NexaGuard automatically detects a visitor’s browser language and displays the consent banner in the closest supported language.
With support for 60+ languages, you can easily customize your default language and enable additional ones directly from the dashboard.

All translations use privacy-safe wording, align with regional legal requirements, and work seamlessly across multilingual environments — including WordPress, Shopify, Webflow, custom sites, and mobile apps.